According to a study performed by the American Trucking Associations (ATA), a vehicle wrap on a typical trailer makes 10 million impressions every year. That number increases to 14 million for trailers with reflective graphics and to 16 million for local delivery vans. Another study found that fleet graphics give 101 impressions per mile traveled. With so many opportunities to get eyes on your advertising, adding graphics to fleet trucks or vans can go a long way toward boosting brand recognition.
Vehicle graphics may make a lot of impressions, but the first question on a company’s mind is likely, “What is the cost?” As Duever noted, the cost per impression is typically lower than other forms of advertising. The Outdoor Advertising Association of America cites the cost per impression for vehicle wraps at $0.77 — that’s about a third of the cost of a billboard ($2.18) and a fraction of the cost of a radio ad ($8.61).
Another study conducted by 3M, which measured the advertising effectiveness of fleet graphics on 10 Snapple trucks in two major metropolitan areas, found an average daily effective circulation of 6 million passers-by exposed to each truck. Tim Boxeth, marketing manager — fleet graphics, 3M Graphics, said that makes for a very low cost per impression.
Make your company, product or service larger than life with our vehicle graphics services. Whether you apply your logo to a car wrap from fender to glass, wrap a van in your company colors, or wrap a truck with large, colorful product images, full-vehicle wraps display your messages on every side of your vehicle for maximum visibility. Use car wraps to take your messages on the road, turning your vehicles into rolling billboards that broadcast your brand message everywhere your car goes.